Draw the reader into your body copy, arouse his or her curiosity, with humor, or by being provocative or mysterious. You can ask a question, promise a reward, give news, or offer useful information (statistic / research). Example: 80% Factoid that catches readers attention and brings them into the article.
Ankle Sprains
Per Year
Doctor Visits
Patients We’ve Seen
Year We Were Founded
The Problem, Person, and Pain
Focus on The Person, Problem, and Pain. (Current Situation). Describe their experience as it currently is. Identify the person to whom you are writing, the problem your service is intended to solve, and the pain your person is experiencing. The old way – Why hasn’t the problem been solved?
Amplify and Aspirations
Amplify the consequences of not solving the problem (time) and the aspirations they hold for the future (family, exercise, work).
Make them aware of the price of indecision, and understand the consequence of NOT solving the problem
Title for This Block
Description for this block. Use this space for describing your block. Any text will do. Description for this block. You can use this space for describing your block.
Title for This Block
Description for this block. Use this space for describing your block. Any text will do. Description for this block. You can use this space for describing your block.
Service, System, and Solution
What is possible; What is different now? (20%)
Consider adding video – expander icon.
Describe exactly what you are offering for sale, the stuff
Transformation & Testimonial
Focus on the transformation instead of the deliverables (80%)
Articulate the results that your product or service will bring
Prove your service is the best solution or answer (Research Again?)
Position your service as the best solution or answer
Frequently Asked Questions
Our Clients, In Their Own Words
Description for this block. Use this space for describing your block. Any text will do. Description for this block. You can use this space for describing your block.
Name
Description for this block. Use this space for describing your block. Any text will do. Description for this block. You can use this space for describing your block.
Name
Trust the Experience,
Experience The Difference
Trust the Experience, Experience The Difference
Differentiate Yourself from the competition
Technology and
Establish credibility (Trusted Advisor)
Call to Action
Give the user a reason to act now instead of later
The call to action should be:
the last sentence on the webpage,
Should contain keywords
in a “call-to-action” statement with a link to the action (Contact Us page), It should also contain a keyword for that page.
Examples: If you are diagnosed with _ , treatment to prevent or control the disorder will involve _ to _ your_ to_. For more information about _ (keyword), please submit an online appointment request or contact the __ (client) office at 972-999-9999 (use the 2-dash). If you have any issues with voice changes or vocal cords disorder, please call our office at 817-XXX-XXXX to set up an appointment or submit an online appointment request.